Apple Vision Overview
Good news: as well as facilitating numerous AR developments from stadium vision to luxury retail experiences, Superba is now helping developers create compelling applications for the Apple Vision Pro AR. This service streamlines the platform’s app development process, providing professional assistance that enables developers to push through technical hurdles and deliver outstanding experiences.
Apple only announced the Vision Pro AR on June 5, 2023. As such, developers are in a race to build applications for it. The product is Apple’s first foray into mixed-reality AR/VR experiences but is already emerging as a market leader, taking on rivals Valve Index and Meta Quest 2. Key features include the massive 1440 x 1920-pixel display per eye, the curved 9-element lenses (also per eye) for the tiniest field of view distortions, spatial audio, advanced eye tracking, and facial recognition technology.
As such, the race is on to develop applications that can take advantage of the new user interface. Apple has already assembled the RealityOS operating system for the Vision Pro, but companies are keen to layer their concepts on top of it, just as they have done for the iPhone and Mac. Target markets include the U.S., Canada, Australia, France, Brazil, India, Spain, Italy, Japan, and South Korea. Naturally, Superba is here to facilitate this process, offering in-depth expertise, guidance, and project delivery.
